What makes Genesis a premium skills development company lies in our business design, philosophy and delivery.

The Institute has effectively been created from the outside in. Foundationally the business has been designed to respect and support the legislative, governance and socio-economic factors that exist within the South African skills development environment. Through this we ensure products and services are always aligned with expected practices and that our customers optimise on all governance enablers. Skills and knowledge development in the workplace fall into two main categories – individual needs and company needs. We respect that these are two halves of the same whole and approach all that we do in accordance with this understanding.

At Genesis we are passionate about what we do, we enjoy the motor industry and appreciate the complexities that make selling both a rewarding and challenging career. This cocktail allows us to be infectious and effective, both of which are essential in collecting and imparting skills and knowledge, as well as developing successful industry salespeople and leaders. Quality assurance and management are principals we strongly subscribe to and we practice a strong culture of assessment in both methods and material. This allows us to closely monitor both individual and collective progress, clearly establish specific developmental needs and most importantly benchmark and gain best practices.

Our approach and delivery is learner-centric. We create material that encourages discussion, we involve rather than teach and always ensure the environment is conducive to learning. Although we develop and hone sales skills and knowledge we do not ignore the role attitude plays as a success factor, we strive to motivate at all interactions and recognition and acknowledgement of achievement is part of our business process and culture.

As a premium skills development company all our skills and knowledge delivery personnel carry South African Qualifications Authority (SAQA) recognition and qualification as accredited Skills Development Facilitators and Assessors. All our practices and processes conform to all Sector Education and Training Authorities (SETA) requirements. The Genesis Institute of Sales (Pty) Ltd is a B-BBEE level 4 contributor and has Emerging Micro Enterprise (EME) status.